Overcome Sex Problems That Comes With Age By Using Male Enhancement

Besides added responsibilities, age brings with it a wide array of health problems – including male sexual health problems. For many people, it happens when they least expect it, perhaps due to the number of overwhelming things that they have to deal with at any given point. You get so held up in your pursuit for a happy and more fulfilling life that you hardly realize when old age and its consequences come knocking. So, you wake up one morning, and it hits you hard that your performance in the bedroom is not as good as it has always been.

Types of male sexual health problems

As a man gets older, he becomes more prone to suffering impotence. Also known as erectile dysfunction, impotence is the inability to obtain and maintain an erection that is sufficiently strong to engage in sexual intercourse.  The chances of this happening increases as a man approaches 65 years. Approximately 15 to 25 percent of men aged 65 will begin to experience challenges about 25 percent of the time to try to have sex. It is prevalent in men suffering from health conditions such as hypertension, heart disease, and diabetes. At this point, the cause of impotence is either the underlying illness or the medicines for treating it.

The manner in which erectile dysfunction happens may differ from one man to another. For instance, one man may begin to take longer to obtain an erection. Others do not have difficulties getting an erection, but it becomes less firm compared to before. Some men begin to release smaller ejaculate than during their youthful years. You may also realize that your erection disappears as soon as you orgasm. Another health problem that men suffer in old age is decreased libido – attributed to the reduction in the production of the important sex hormones such as testosterones. Sexual stamina may also disappear, even though not entirely, due to the physical changes taking place in your body.

Thankfully, all these sexual health problems are treatable – irrespective of the damage caused. The male enhancement market is full of products and methods that can help you overcome all these problems. These products range from male enhancement pills (natural and synthetic), penis patches, lotions and creams, penis pumps, penis extenders, penis weights, penile surgery, and penis enhancement exercises. As you can see, you are spoilt for choice.

Your ultimate choice should be guided by what your sexual health needs are, as well as the ease of use and convenience given by a male enhancement product. The natural male enhancement pills are said to work slowly – compared to other products – but the results are said to be permanent. Also, we cannot ignore the fact that natural male enhancement pills work in a manner that optimises the functionality of all the body systems. The ingredients used also target the health problems that are known to cause male sexual health problems. Some of these ingredients are known to boost the production of male hormones that dictate the state of a man’s sexual health.

Try and seek help as soon as you realise a decline in your sexual performance. Do not wait for the problem to deteriorate.

What Is Male Enhancement: The Benefits Of Pills For Men

The majority of men think of male enhancement purely as penis enlargement. However, we must appreciate the fact that male enhancement goes beyond penis enlargement. A small or micropenis is not the only ‘sexual problem’ that men have to deal with on a daily basis. Rather, numerous other challenges are there ranging from low sex drive/boost, lost sexual stamina, premature or delayed ejaculation, Peyronie’s disease, and erectile dysfunction, commonly known as impotence. Some couples experience difficulties conceiving due to male infertility. If only men could speak up about their problems, we would all appreciate the critical role that male enhancement plays in improving the quality of life of men – and their partners.

Male enhancement, therefore, is the process or approaches used to alleviate the sexual dysfunctions and fertility problems that men suffer. The male enhancement industry is flooded with the different types of products aimed at treating or eliminating these problems. These products/methods include penis exercises, penis enlargement devices such as extenders, pumps, and weights, penile surgery, penis patches, lotions, creams as well as pills.

Different manufacturers produce and distribute these products which leave the consumers spoilt for choice. For instance, should you decide to use male enhancement pills to treat your sexual dysfunction, you get the opportunity to choose from a wide array of brands – by considering factors such as affordability, safety and effectiveness and so on and so forth.

Assuming you ultimately decide to use male enhancement pills, what are some of the benefits you should expect to witness?

  1. They will help you solve a myriad of sexual problems. Whether you wish to treat one sexual disorder such as premature ejaculation or impotence, or you are looking for an overall improvement of your reproductive system, you will find male enhancement pills extremely useful. In the market, you may choose a single ingredient (herb) pill or a combination pill. The latter performs wondrously as far as delivering an overall male enhancement is concerned.
  2. Male enhancement pills are affordable – an aspect that goes well with individuals that are struggling financially, and still, wish to pursue male enhancement. No one wants to postpone male enhancement especially when it has to do with sexual problems such as premature ejaculation or erectile dysfunction. You may opt to purchase them on an ongoing basis as and when your finances allow.
  3. Male enhancement pills are relatively safe – compared to other methods of penis enlargement. Of utmost importance is to shop wisely. Ensure to purchase from reputable vendors. Whatever you do, engage as much due diligence as possible. Do not rush to buy the very male enhancement pills brand that shows up on your computer screen.
  4. They offer utmost convenience as far as usage or consumption is concerned. We are talking about a method of male enhancement that you can use wherever and whenever. You need not worry about people finding out that you are into male enhancement. Besides, you only need a glass of water and your dosage, swallow it (even at the office or wherever), and that is
  5. They are readily available – especially when you select a popular and highly effective brand.

Benefits And Challenges Of Penis Supplementation

Today, life has become a little harder compared to the past. The world is much faster paced than before, and this comes with its pressures. The male population has a difficult task of striking a balance to ensure that everything goes on well in their lives and that of their families. There is a constant need to perform extremely well at work, in their studies, as well as provision as far as their family roles and responsibilities are concerned.

With all these pressures emanating from all the aspects of life, it explains why the topic of penis supplementation is receiving significant attention. Before you start using penis supplements, it is imperative that you understand the benefits and the challenges associated with their use.

Benefits of using penis supplements

Penis supplements come in various forms including the medically prescribed and the all-natural non-prescription supplements. Some come in the form of tablets, with some being dissolvable, and others are in the form of capsules. Irrespective of the forms they come in, and as long as they are from reputable vendors/manufacturers, they are effective at helping you reach your pre-specified sexual goals. Some of the benefits of penis supplements include:

  1. Enhanced sex life – as long as the penis supplements are used correctly, the user should expect dramatic improvements in his sex life. Besides increasing the penile size (in the long run), the majority of penis supplements helps you last longer in bed by giving you firm and lasting erections. This way, you will be able to fulfill your sexual desires and that of your partner.
  2. Treatment of erectile dysfunction – a sizeable number of men struggle with erectile dysfunction at some point in their lives, blamed on varying reasons. There are a couple of penis supplement brands designed to help men who have impotence get out of this otherwise frustrating sexual dysfunction. Within a couple of months of penis supplementation, you will begin to enjoy erections once you are sexually aroused. The most important thing is to ensure that the right supplements are bought keeping in mind that there are endless counterfeit products in the market.
  3. Solves premature ejaculation – apart from erectile dysfunction or difficulty obtaining and maintaining an erection, premature ejaculation is the other embarrassing sexual health problem. Premature ejaculation has the potential to make any man disinterested in sex for fear of the associated humiliation. Thankfully, penis supplements can help solve this problem.
  4. Overall health improvement – this is particularly true when you take all-natural penis supplements. The majority of natural ingredients work by optimizing the general functioning of the body ranging from improved moods and better circulation which ensures that nutrients get to all parts of the body. In any case, when you are performing at your best in the bedroom, your self-esteem level will skyrocket. With improved self-confidence, there is nothing you cannot achieve in this life.

Challenges of penis supplements

Unlike the other pharmaceutical drugs available in the market, penis supplements have not been scientifically tested. It explains why many people are hesitant when it comes to buying and using them. However, no severe side effects have been reported yet – especially if the user takes them after consulting his doctor. For this reason, prospective users are advised to inform their doctors of their intentions to use penis supplements. Using your medical history, and your current state of health, your doctor will determine whether it is safe for you to use penis supplements – and perhaps recommend the best one for you.

What Do Male Enhancement Pills Do?

Male enhancement pills are known to be effective in solving a couple of male sexual problems, including the penile size (both length and girth). It explains why they have become a popular choice for men who are looking for penis enhancement solutions.  However, having the assurance that male enhancement pills work is not enough information – for any serious person who wishes to benefit from it. It always pays when you get to understand how it works to deliver the claimed benefits. In this article, we endeavor to explain to you, how male enhancement pills work, or rather, what elements of the body they target to ensure the delivery of impressive results to the users.

For starters, we must appreciate the fact that different brands of male enhancement pills may contain similar, and at times, different ingredients. Also, the quantities of these ingredients per serving may vary from one brand to another. While there are two types of pills – natural and synthetic – let us put our focus on the natural male enhancement pills. Some of the herbal ingredients present in natural penis pills include Yohimbe, Ginseng, Ginkgo Biloba, Maca, Catuaba, Entengo, Damiana Leaf, and Horny Goat Weed among many others. Others contain crucial minerals such as Zinc and magnesium, as well as various vitamins.

All of these herbal ingredients work by promoting a better sexual health regarding increased penis size, libido, as well as by improving the quality of erections. Some of them even boost male fertility (maca is well-known for this purpose) in terms of improving the sperm count, mobility, and motility. They achieve this by doing either of the following things – with others playing more than one role.

  1. Male enhancement pills work by enhancing the amount of blood flowing to the penis. Penis pills are made using ingredients that improve the circulation of blood to the genital areas. Besides improving the quality of your erections, more blood flow to your penis translates to a boost in the general sexual health and performance.
  2. Penis pills stimulate the production of testosterone. If you did not know, testosterone plays a significant role in the sexual health of every man. Improved production of testosterone levels is known to raise your libido levels.
  3. Making nitric oxide more effective. A molecule produced by the body, nitric oxide works by promoting better communication between the 50 trillion cells through transmission of signals throughout your body. The sexual process usually begins with mental and sensory stimulation – for both men and women. When impulses occur in the brain and the nerves, it leads to the release of nitric oxide. The reaction causes the penis muscles to relax and in turn allow the blood to flow into the penile tissue, resulting in an erection. While old age is almost always to blame for the decline in the production of nitric oxide, or its decreased impact, numerous other factors cause Some male enhancement pills contain ingredients that boost the production, while others work by increasing the effects of nitric oxide. As such, users get another opportunity to enjoy firm and lasting erections.

Are Male Enhancement Pills Over The Counter Effective For Men?

A couple of years back, men were afraid of walking into a drug store or their local stores to ask for condoms. It is unimaginable, considering how available these important sexual tools have become in recent years. Today, it is impossible to see a guy freeze at the thought of walking into a store and asking for condoms. Discussions relating to sex were somewhat taboo several years ago. You can already imagine how difficult it was for men to speak openly about their sexual health and penis size problems – leave alone seek treatment.

Fast forward, and so much has changed. The perception of the world population has changed significantly, explaining why the modern men have no problem requesting for male enhancement pills over the counter. Evidently, we have made significant strides, and we can only dream of an even brighter future. However, we must ask ourselves one important question; in as much as we have the courage to buy pills over the counter, are they effective?

You can answer this question in whatever way. It could be a yes, or a no – depending on where you are purchasing them. It is not impossible to obtain effective over the counter male enhancement pills. On the other hand, it is almost a gamble on whether they are effective or not, especially if you put into account the endless number of scammers present in the market today. Unscrupulous traders have mastered the art of producing counterfeit products that you can one can hardly differentiate them with the genuine ones – and the more reasons one should be careful with where he sources his preferred brand of male enhancement pills.

In my opinion, and your doctor might tell you the same, do not buy your pills in just any store. The best way to approach this situation is to buy from large and well-known stores. At the very least, you are guaranteed of their strict supply chain. Huge store such as Walmart, Walgreens, Rite Aid, GNC, and CVS are known to purchase their products from reliable suppliers. In that case, it is almost impossible for them to sell ineffective, or dangerous male enhancement pills.

What if I buy them from a convenience store or gas station? Sometimes, a person just wants a quick or urgent boost, and as such, cannot imagine driving to big stores. Well, we must give some sources the benefit of the doubt, but on one condition – male enhancement supplements should not be bought to satisfy a whim. While the products available in these ports may be effective, some of them are potentially dangerous if used for a long time. Also, most of them are designed to deliver results almost instantly after swallowing them. A good number of them will become effective within an hour, or less of consuming them. Keep caution with you. If you are currently under medications, or if you suffer from chronic illnesses such as diabetes or hypertension do not take them without consulting your doctor first, lest you put your life in danger.

Natural Male Enhancement Pills: 10 Key Elements For Men

The effectiveness and safety of any brand of male enhancement pill are dependent on the ingredients present and in what quantities or amount per serving/dosage. For this reason, the first and foremost factor to consider when choosing the best male enhancement pills is to consider its ingredients and quantities (from the product label), and then focus on the other critical features such as the reputation of the manufacturer and the opinions of customers and professional product reviewers.

So, what key elements can one expect from highly reliable male enhancement pills? Since we cannot list all of them in this post, let’s focus our attention on top ten ingredients.

  1. Pomegranate – they are popular for their ability to promote a healthy heart. However, they are useful in male enhancement pills because they help to improve the flow of blood to the penis. It does by enhancing the functionality of the blood vessels through increased production of nitric oxide in the body. Besides improving the quality of erections, the extract from pomegranate increases sex drive, and also treats erectile dysfunction.
  2. Flaxseed – it is exactly what you need to become a better lover. A fatty acid, flaxseed delivers several sexual benefits namely eliminating problems of infertility, maintaining prostate health, and enhancing blood flow to the genital areas which leads to stronger and long lasting erections.
  3. Maca – This all-natural ingredient is present in a good number of sexual enhancers. Some of its benefits include improved quality of sperm, heightened sex drive, and stronger erections. Although it is powerful when used singlehandedly, it is even more powerful when combined with other useful ingredients.
  4. Mujra Puama – an herbal plant, Mujra Puama enjoys a stellar reputation when it comes to enhancing circulation. It explains why it has made its way in a sizeable number of male enhancement pills to facilitate better blood flow to the penis area. Besides giving you improved erections all day long, it gives you the kind of sexual energy you have always yearned for.
  5. L-Arginine – this is yet another common ingredient in male enhancement pills. It works in the same way as pomegranate. There are no known side effects associated with this amino acid just yet.
  6. Ginkgo Biloba – A Chinese remedy, Ginkgo Biloba has been in use since the ancient times. It is very popular among men who are struggling or have struggled with limpness. However, it is worth noting that Ginkgo Biloba interacts with medications and therefore only safe when you are not under medication.
  7. Damiana – it is loved for its ability to increase sexual stamina, boost erectile function, and most importantly, the users get to enjoy intensified orgasms.
  8. Panax ginseng – also known as Asian red ginseng, Panax ginseng is a popular aphrodisiac. It has the potential to increase sexual energy. It also works by enhancing circulation to the genital areas which in turn leads to firmer and long lasting erections.
  9. Tribulus Terrestris – it is possible that you have already heard about Tribulus Terrestris. If you suspect that production of testosterone in your body is slowing down, this herb is your safest bet. It is also an incredible aphrodisiac and your all-time booster for sexual pleasure.
  10. Momordica – This is yet another herb that works on the levels of testosterones in your body. Further, Momordica has the potential to transform your sexual libido, as well as stamina.

Penis Pills: 5 Myths Debunked

A male member is a powerful tool in the life of any man – and most relationships for that matter. As such, if it is not performing as expected, it can be the source of a wide array of problems including broken relationships, depression and numerous other problems. For this reason, a sizeable population of men is no longer wallowing in self-pity due to their decreased performance in the bedroom. Rather, they are constantly looking for effective ways of improving their situations to not only protect their relationships against possible breakups but also to safeguard their egos and ensure sexual satisfaction for them and their partners.

The market for penis enhancement is flooded with all types of products/methods, and all of them promise results, including penis pills. Penis pills have become an important part of the male enhancement, and are loved by many people because of its affordability, ease of use, and its relatively safe nature. Irrespective of this reputation, several untrue things have been said about penis pills – some negative, and others favorable. This article aims at debunking five myths associated with penis pills.

Let’s set the record straight; once and for all:

  • All penis pills are made using natural ingredients – Do not be made to believe this lie. While there are penis pills that are made using natural ingredients such as herbal and plant extracts, some of the brands you see in the market have ingredients that were synthesized in the laboratory. Some of them are safe, and others are potentially dangerous. Therefore, if you intend to use natural penis pills, engage caution when you go shopping to make sure that you get exactly what you are looking for.
  • Penis pills cause infertility – It is difficult to understand why someone would even consider saying such an absurd thing. In any case, penis pills are known to do the opposite; improve male fertility, especially when a high-quality product is used. Penis pills are known to deliver a positive overhaul to the male reproductive system, including the functionality of the sexual organs.
  • Penis pills do not work – Well, it all depends on what you are looking for in a given brand. Note that the effectiveness of pills usually differs from one brand to another. Besides, you should not conclude that all of them are designed to achieve the same thing. Male enhancement pills deliver a wide array of benefits namely boosting the quality of erections, increasing sex drive, appetite, and stamina, dealing with fertility concerns and some of them promote the growth of the penile size. You just have to determine what your problem is, and then shop for a relevant and quality brand of penis pill.
  • Penis pills are unsafe – There is some truth in this statement. There are scammers all over the Internet who would not give a care even if they sold potentially dangerous pills. Their greatest motive is to accumulate wealth at the expense of other people’s happiness. For this reason, be careful when shopping for penis pills. To ensure your safety, buy pills from reliable sellers only, particularly those who have been in the industry for a reasonable period.
  • Penis pills may cause other body organs to increase – This claim is even laughable. You needn’t give it any thought. Just like pain relievers are designed for dealing with different types of pains in the body, penis pills usually target only one system of the body – the male reproductive system. There is no way your heart, lungs, kidneys or any other organ will grow just because you are using penis pills.

12 Unexpected Things Men Can Expect From Testosterone

The moment you mention the term testosterone, the first thing that goes into the mind of people is the male sex hormone. This is how many people view it. However, testosterones represent much more than what the majority of us have been made to believe, or want to believe. It plays a significant role in the different parts of the body – and this includes the muscles, blood, bones, and brain. You must already know that some women produce it too, although in smaller quantities compared to that of men. This is a topic for another day though. Today, we look at twelve unexpected things that you can expect from your testosterone.

  1. Sports and testosterone – apparently, involvement in sports raises the levels of testosterone – when you are competing. The testosterone levels of the winners increase even more, and the same happens to the fanatics of the winners.
  2. Watch out your fat – Obese men tend to have a lower level of testosterone compared to thinner men. The presence of fat cells in the body results in widespread inflammation in the body.
  3. Do you suffer from sleep apnea? If yes, seek treatment as soon as possible because it can lead to declined levels of testosterones.
  4. Testosterone levels usually decrease with age, as such, this should not come as a surprise. Half of the men aged 80 years and above have testosterone levels that are significantly below that of the normal male adult range.
  5. Men with higher quantities of testosterones appear to be more aggressive than those with normal or low levels of the sex hormone. They are also said to have a competing, and a never-giving spirit.
  6. Are you considering a testosterone replacement therapy? It may interest you to know that you may grow breasts. It happens because testosterone is convertible to estrogen, something that leads to the diminishing of the effectiveness of testosterone.
  7. Excessive consumption of steroid hormones may cause testicles shrinkage or growth of breasts.
  8. Testosterone replacement therapy may hurt your heart. While the reasons are not clear, older men with poor health should tread carefully, when it comes to the consumption of testosterone.
  9. Besides obesity, sleep apnea, and old age, declining levels of testosterones may be linked to a myriad of health conditions. As such, before you jump to conclusions, consider engaging your doctor to have him conduct comprehensive tests.
  10. Besides keeping you healthy, testosterone is responsible for maintaining your man-like features such as deep voice, chest hair, and muscles among numerous others. According to experts, maintaining the right quantities of testosterone is a good way of delaying death.
  11. Raising your testosterones may help you steal the attention of the woman you have admired all your life – who unfortunately doesn’t seem to be interested in you, according to a research study conducted at Wayne State University. The researchers discovered that men with higher levels of testosterones are more assertive, and more in control than those with lower testosterones. Also, the research participants appeared to click better with women compared to their counterparts.
  12. A sufficiently high amount of testosterone makes you more honest. A group of researchers from the University of Bonn involved 91 male participants in their study. They gave half of the participants testosterone gel, with the remaining group serving as placebo. The latter group was more honest than the placebo group. The researchers attribute the outcome to the fact that high levels of testosterone have a direct relationship with a person’s sense of pride. Also, it boosts your self-image.

The Side Effects Of Male Enhancement Pills

Male enhancement pills are popular among men who are in search of various improvements in their sexual lives. Besides the fact that they usually improve the overall sexual performance of an individual, there are claims that they help in increasing the male member – especially when used alongside other PE techniques such as enlargement devices or exercises.

Irrespective of their tremendous benefits, male enhancement pills also have their drawbacks. We would be lying to ourselves if we believed that we could consume them and then experience no side effects. It is safer to take the bull by the horn, rather than get rude surprises somewhere along the way when you start using them. Let us consider some of the side effects associated with male enhancement pills.

Headaches

Headaches are a fairly common side effect, even with the prescription drugs we buy from the pharmacy. It is no different in the world of male enhancement pills because they contain synthetic ingredients capable of causing mild to severe headaches. A good way of counteracting this side effect is drinking 6-8 glasses of water on a daily basis.  Headaches are more prevalent when you take poor quality brands of male enhancement pills for a long time, or in the case of an overdose – compared to when you stick to the right dosage of a high-quality brand of male enhancement pill.

Stomach ache

One may wonder what association the male enhancement pills have with stomach problems. However, you should know it can happen. This attributed to the interaction between the chemicals present in a male enhancer and the stomach acids. The problem is even worse among the individuals suffering from ulcers and gastrointestinal disorders. To keep the situation under control, never take the pills on an empty stomach. Instead, make a point of taking them when you have eaten to your fill. It goes a long way in minimizing episodes of stomachaches.

Heart palpitations

Yes, you read that right. A good number of male enhancement pills will attest to have experienced this side effect. Their occurrence is blamed on the fact that the ingredients present in the male enhancement pills usually work on not only the reproductive system but also the cardiovascular system. As such, when more blood is being directed towards the genital area, your heart may experience some side effects. Men who take bodybuilding supplements – or other drugs capable of increasing the speed of the blood flow – are more likely to suffer heart palpitations compared to those who do not.

Priapism

A sexual health condition, priapism is said to occur when the manhood fails to go back to its flaccid state even after the man has ejaculated. You will know it is happening to you when the erection lasts for many hours, and it is also painful. A cold compress or a relaxant injection counters this side effect. It mostly happens when a person takes pills of low quality, or an overdose.

The above side effects can be effectively counteracted through the ways provided. Users should also avoid taking male enhancement pills in excess. Taking them in excess does not in any way guarantee faster results, in any case, you end up risking your health. You must use them responsibly.

Why Aren’t My Penis Pills Working?

The market is flooded with penis pills that perform varying functions. Penis pills promise various benefits ranging from increased production of sex hormones (testosterone), semen production, sexual stamina, sex drive and improved orgasms, among numerous others. The reason why these pills are popular among consumers is their ease of use and the privacy they offer effortless. You can be taking them anywhere, and no one will ever know what you are up to.

So, you went shopping for the right brand, spent your hard earned money, but you cannot seem to see any results. What could be wrong? This article responds to this question in the most straightforward way. Here are some of the reasons:

You bought a poor quality brand

Low-quality penis pills are dangerous, highly ineffective, or just slow in delivering what it promises. If your brand is just slow, you might eventually experience some results. However, if it is a fake product with no potential to help alleviate your sexual health problem, I can bet on my life that it will never help you – no matter how long it takes. The worst part is if your penis pill brand poses potential health risks to your reproductive health or your overall health. For this reason, you need to re-evaluate your penis pill.

Conduct further background checks, and vet the manufacturer and the seller as well. For how long has he been in the industry? What are the previous or existing users saying about the effectiveness of the pill? Are there things surrounding your penis pill that weren’t apparent to you at the time of the purchase? Do not be afraid of what you will find out. You would rather learn the bitter truth now than continue wasting your time on a pill that is anything else but effective.

You are not following instructions

A common mistake that men commit when using products of male enhancement is failing to follow the instructions. Have you been taking an overdose or underdose? Have you been taking them as regularly as instructed, or do you skip doses on some occasions? Are you eating a balanced diet? For some penis pills to work, users are usually advised to engage in proper eating habits inclusive of fresh vegetables and fruits. Others require that the consumer ditch bad lifestyle habits such as cigarette smoking and alcohol consumption. An exercise routine is usually recommended particularly for individuals who are overweight. Consider all these factors.

An undiagnosed health condition

Did you have your doctor check you before you started taking the penis pills? You need to understand that some penis pills become ineffective or even dangerous if the user is suffering from a certain health condition – especially the chronic illnesses. If you did not, consult your doctor as soon as possible. It is also possible that your penis pill is interacting with the prescriptions drugs you are taking if any. Again, speak with your doctor to eliminate such suspicions. Besides, your doctor is in the best position to offer you advice on how to go about male enhancement using pills. Who knows; he or she might even recommend one of the most effective brands in the market.